Context

From the start, Showpass has been built on the promise of delivering event organizers with self-sufficient tools to launch events. However, this only holds true if all aspects of their platform maintain this claim.

Context

From the start, Showpass has been built on the promise of delivering event organizers with self-sufficient tools to launch events. However, this only holds true if all aspects of their platform maintain this claim.

The Problem with Venue Editing

Event organizers lacked the spatial confidence needed to finalize venue layouts during onboarding, pushing responsibility onto Client Success Managers and breaking Showpass’s self-serve model at a critical conversion moment.

The Problem with Venue Editing

Event organizers lacked the spatial confidence needed to finalize venue layouts during onboarding, pushing responsibility onto Client Success Managers and breaking Showpass’s self-serve model at a critical conversion moment.

Understanding the Disconnect

After stress-testing the tool, as well as speaking with intended and actual userbases, I drafted a set of addressable pain points.

Understanding the Disconnect

After stress-testing the tool, as well as speaking with intended and actual userbases, I drafted a set of addressable pain points.

Constraints

Given a one-week timeline and a legacy Angular tech stack, solutions had to maximize impact without architectural change.

Constraints

Given a one-week timeline and a legacy Angular tech stack, solutions had to maximize impact without architectural change.

The Goal

Restore confidence and spatial understanding during layout creation without increasing complexity.

The Goal

Restore confidence and spatial understanding during layout creation without increasing complexity.

Solution Pillars

Pillar #1

Increasing spatial clarity & context

Pillar #2

Reducing time-to-confidence

Pillar #3

Safe experimentation without penalty

Solution Pillars

Pillar #1

Increasing spatial clarity & context

Pillar #2

Reducing time-to-confidence

Pillar #3

Safe experimentation without penalty

Solution Pillars

Pillar #1

Increasing spatial clarity & context

Pillar #2

Reducing time-to-confidence

Pillar #3

Safe experimentation without penalty

Keystone Solution

View From Section transformed layout creation from an abstract, top-down exercise into a first-person validation step. By letting organizers preview sections as attendees would experience them, the tool reduced uncertainty at the moment decisions become irreversible.

Keystone Solution

View From Section transformed layout creation from an abstract, top-down exercise into a first-person validation step. By letting organizers preview sections as attendees would experience them, the tool reduced uncertainty at the moment decisions become irreversible.

Keystone Solution

View From Section transformed layout creation from an abstract, top-down exercise into a first-person validation step. By letting organizers preview sections as attendees would experience them, the tool reduced uncertainty at the moment decisions become irreversible.

Supporting Improvements

Supporting Improvements

Outcomes

Outcome #1

Faster layout creation

Outcome #2

Reduced dependency on internal teams

Outcome #3

Higher client confidence during onboarding

The redesign shifted venue creation from a support-driven task to a confident self-serve workflow.

Outcomes

Outcome #1

Faster layout creation

Outcome #2

Reduced dependency on internal teams

Outcome #3

Higher client confidence during onboarding

The redesign shifted venue creation from a support-driven task to a confident self-serve workflow.

Outcomes

Outcome #1

Faster layout creation

Outcome #2

Reduced dependency on internal teams

Outcome #3

Higher client confidence during onboarding

The redesign shifted venue creation from a support-driven task to a confident self-serve workflow.

Reflection

Ultimately, I've realized the importance UX debt plays in undermining product strategy. Showpass' mission has always been to deliver self-serve tools— however, lapses in internal tools directly contradicted this promise.

Reflection

Ultimately, I've realized the importance UX debt plays in undermining product strategy. Showpass' mission has always been to deliver self-serve tools— however, lapses in internal tools directly contradicted this promise.

About

I am a designer whose work is shaped by principle, history, and careful rationale. My practice centers on understanding why things exist before deciding how they should change.

© 2026 Zariyan Mansoor

LinkedIn

zariyanmansoor@gmail.com

About

I am a designer whose work is shaped by principle, history, and careful rationale. My practice centers on understanding why things exist before deciding how they should change.

© 2026 Zariyan Mansoor

LinkedIn

zariyanmansoor@gmail.com

About

I am a designer whose work is shaped by principle, history, and careful rationale. My practice centers on understanding why things exist before deciding how they should change.

© 2026 Zariyan Mansoor

LinkedIn

zariyanmansoor@gmail.com