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Role
Product Designer
Context
From the start, Showpass has been built on the promise of delivering event organizers with self-sufficient tools to launch events. However, this only holds true if all aspects of their platform maintain this claim.
Role
As the sole product designer, I was in charge of problem framing through a UX Campaign, as well as design delivery of the final prototype.
The Problem
The Problem with Venue Editing
Event organizers lacked the spatial confidence needed to finalize venue layouts during onboarding, pushing responsibility onto Client Success Managers and breaking Showpass’s self-serve model at a critical conversion moment.
Understanding the Disconnect
After stress-testing the tool, as well as speaking with intended and actual userbases, I drafted a set of addressable pain points.
The Goal
Constraints
Given a one-week timeline and a legacy Angular tech stack, solutions had to maximize impact without architectural change.
The Goal
Restore confidence and spatial understanding during layout creation without increasing complexity.
What I Had to Fix
Reduce time-to-confidence
Increase spatial clarity & context
Allow safe experimentation without penalty
Solution
Keystone Solution
View From Section transformed layout creation from an abstract, top-down exercise into a first-person validation step. By letting organizers preview sections as attendees would experience them, the tool reduced uncertainty at the moment decisions become irreversible.
Supporting Improvements
Outcome And Reflection
Outcomes
The redesign shifted venue creation from a support-driven task to a confident self-serve workflow.
Outcome #1
Reduction in 3.5 hours per map build
Outcome #2
30% reduction in dependency on internal teams
Outcome #3
5% increase in client onboard throughput
Reflection
Ultimately, I've realized the importance UX debt plays in undermining product strategy. Showpass' mission has always been to deliver self-serve tools. However, lapses in internal tools directly contradicted this promise.
Interested in the details?
Feel free to reach out if you’d like to discuss this project.